As the entire economy is being disrupted by the ecological transition, the financial services sector must position itself as a player of this transformation, or it might suffer from it. It is now clear that it is possible to obtain both competitive financial returns and a positive environmental impact. Especially since the COVID crisis has demonstrated the resilience of impact investments in difficult times.
Objective : Contribute to making finance more sustainable
In addition to the environmental factor, there is also a social imperative. Tomorrow's finance must be inclusive, which means that banks must encourage the recruitment of diverse profiles but also ensure access to finance for the most isolated and disadvantaged. Other hot topics include customer satisfaction, data protection and privacy, employee engagement, and human rights in general.
Finally, sustainable finance goes hand in hand with good governance, which is essential considering the number of scandals that finance has faced in recent years. It requires an inclusive board of directors, anti-money laundering and anti-corruption measures, fair compensation for top management...
Thus, it is clear that today sustainable finance is no longer a hollow term that is all too often misleadingly bandied about, but rather a reality that encompasses many concrete issues.
In the first decade following its creation, Google became the first major company to become carbon neutral. In our second decade, we were the first company to achieve 100% renewable energy. By 2030, we aim to be the first major company to operate carbon-free.
Going carbon free by 2030 will not be easy. Here's how Google is mobilizing, supporting its partners and offering solutions to help everyone get involved in the fight against climate change.
Our starting point is always to look for a more sustainable business model for our company. This approach is at the heart of our values, but it is also the best way to innovate, to progress by iteration and to share best practices.
To learn more, go to sustainability.google
Our vision and initiatives :
Matt Brittin's blog post : Supporting a greener future in Europe.
Blog post by Urs Hölze : Realizing a Carbon-free FutureAnnouncing 'round-the-clock clean energy for cloud.
Discover the vision of our partners